FEX Lead Packs

This option is ideal for agents who want to test Final Expense lead quality before committing to a full managed campaign, or are currently working multiple lead sources. FEX Lead Packs are generated in real time through live campaigns, just like our monthly campaigns, but delivered as a minimum fixed lead quantity. It’s a practical way to evaluate lead flow, dialing experience, and conversion potential while maintaining full control over follow-up inside your own systems.

Producer Campaign

This campaign is ideal for 1 agent running virtual appointments. The $1,000 to $4,000 ad spend parameters works extremely well for consistent daily lead flow, whether part time or full time, while also giving the flexibility to increase or decrease month to month. However, please note that it takes $1,000 to start the monthly campaign. You may add to your campaign throughout the month up to $4,000.

Agency Campaign

This campaign is ideal for: Teams of 2-5 full-time agents. Agents who want higher volume and wider state targeting. Capping the campaign at 5 people keeps the structure clean, organized, and efficient. Once a group gets larger than 5, pacing becomes harder to balance evenly and the campaign becomes less predictable for everyone involved. Keeping it to 5 ensures strong performance and clean reporting.

No.

The 15% comes out of your total campaign amount.

Example:

$5,000 total budget

→ 15% mgmt = $750

→ Remaining $4,250 goes to ad spend.

You choose your total, and the split happens inside that number.

FEX Lead Packs are produced through live, real-time campaigns, the same way our managed campaigns are run. They are built and managed differently than monthly campaigns, but it is the same lead type and quality. Leads are generated organically as people respond to ads, not pulled from a static list.

No, the agents don’t need to have identical state licenses. We build the campaign(s) around the states everyone shares, but not every agent shares the same states exactly.

Just understand:

If an agent receives a lead from a state they’re not licensed in, they will need to purchase that state license before the sale can be finalized. That’s a normal and expected outcome when the group doesn’t all share the same states.

The best way to go about this is to for one person to pay the full amount and have each team handle internal splits between themselves. This keeps billing clean and prevents interruptions, as well as maintains correct lead quantity per agent.

We cannot start your campaign without receiving payment. Once payment is received it takes about 1 day to setup your account and launch your campaign. Leads typically begin coming in within 24 hours of the campaign starting, depending on pacing and state setup/quantity.